This identity is based on a clean typographic identifier interweaving the initials CC for Culture and Chaumont, whose geometric font is part of a contemporary graphic design.

This logotype is deployed in large format on all media, thus constituting a strong graphic constant. Used as a framework, the different visuals are inserted into it through games of superposition, off-screen and transparency, supplemented by iconography supporting the purpose of each type of poster. Finally, the treatment of colors in duotone or trichrome offers a wide possibility of variation over the seasons.

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Project carried out as part of an internship within the agencyBakelite.