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Brand identity: logo, business card, packaging, postcards.

Right Soap is an American brand of handmade, natural and vegan soaps. This fictitious visual identity highlights these characteristics through techniques of collage and artisanal printing (postcards in linocut), and through the use of recycled materials.


The graphics inspired by the marine and mineral worlds recall the softness of soap; the strata of paper can also evoke the layers of the epidermis. These give each business card a unique character that resonates with the raw aspect of the brand's soaps.

Right Soap

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